Reclutamiento Ejecutivo, especializado, tecnologías de la información, puestos gerenciales y directivos, headhunters
How to use Twitter for recruiting
It is an important tool to contact potential candidates that few companies take advantage.
Twitter is a unique, dynamic and different from the other network. Sometimes it becomes a great general chat where young people of all ages talk to celebrities, friends, strangers and why no companies at the same time.
It is characterized by young users aged 10 to 27 years. Those who use Twitter in general belong to Generation Y use various digital tools to interact and appreciate the contacts established through these means. They have a medium-high and high cultural education, youth are prepared and sometimes feel more comfortable with technology than with the neighborhood clubs or massive outflows. But then how can recruiters serve this complex social network?
First of all you have to adapt to Twitter and not pretend that the network or users adapt to the traditional way of recruiting business. It should take a few days, maybe a couple of weeks to see how it works before you start.
In Twitter recruiting companies wishing can transmit three types of content: news, job searches and greetings.
By now most recruiting through Twitter not risk too, conforms to publish only searches, but this is too functionalist use. Recall that this social network is based on contacts and conversations. Users want to know how is someone who lives in another country, discuss or debate as Messi played the last broadcast of Big Brother.
Companies need to enter a similar dynamic to not seem tedious and monotonous or his followers who feel "they are using."
You can also retweet (or forward) news of interest to young and articles on labor (how to make a resume etc.) Or news about Justin Bieber, Big Brother, etc.. Why not??
First you have to gain followers. It is important to design a plan to know How to gain followers on Twitter? before starting.
Before an audience of young high cultural level, the key desacartonarse. Start the day with a "Good morning!" or "Hello" or end with a "Good afternoon" or Friday "Good weekend for all" is a way to please. Save 2 or 3 key dates as Student Day, New Year or Easter can be very innovative to grab attention of the followers of the company.
Planning the recruitment strategy on Twitter is not a minor activity. For this, companies should do some research on the net about expert advice and users as not many consultants 'traditional' human resources know the subject. A good guide is to subscribe to twitter and see that HR experts handle the tool with ease. Trust those with hundreds or thousands of followers.
Twitter is working on building employer branding is a conversational and network with a lot of potential for businesses.
Followers to read and create a search that can serve their followers can forward it to thousands of people and these followers. All for free and with enormous potential to enhance the brand image and increase the database of candidates. The success of this tool depends entirely on how the company implements.
With Twitter firms have free with a vast network of people you can reach by target, place of residence, gender, college, etc..
The advantage of Twitter is that it is very little used by companies and consultants to recruit. concepts related
How to use Twitter for recruiting,
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